For Sandra
How this draft turns the existing site into a lead engine
Nothing here replaces the design you built. The photography, the type, the cyan, the dark bands and the portfolio feel all stay. What changes is structure, depth of content and what happens after someone is convinced.
0
Leads captured
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Last 30 days
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Guide downloads
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Contacts on the list
What happens when someone submits a form
1. Captured
Name, email, phone, city, project type, budget range, timeline, message, the page it came from and the guide requested.
2. Emailed instantly
A formatted alert goes to the studio inbox with reply-to set to the prospect, so Sandra can answer from her phone in one tap.
3. Stored as a lead
The record lands in the leads table with a status field, ready to drive a simple pipeline view: new, contacted, quoted, won.
4. Added to contacts
The email de-duplicates into a contact record with interests and submission count, which is the start of the mailing list.
The counters above read live from the demo database. Submit the contact form and refresh this page to watch a lead and a contact appear.
Keyword targets driving the structure
The page layout follows search intent rather than taste. Commercial terms carry the highest project value, ADU terms carry the highest volume and the least competition, and the permitting terms the site already ranks for feed both.
| Query | Intent | Page that owns it |
|---|---|---|
| adu builder los angeles | High intent, price sensitive | /adu |
| adu cost california | Research, top of funnel | /adu + guide |
| garage conversion orange county | High intent, local | /adu |
| commercial general contractor los angeles | High value, competitive | /commercial |
| tenant improvement contractor orange county | High value, lower competition | /commercial |
| building permit process orange county | Education, ranks already | Insights hub |
| design build vs design bid build | Education, links to service | Insights hub |
| fire rebuild contractor pacific palisades | Urgent, local | /residential |
Directional targets for the draft. We would validate volume and difficulty with live keyword data before committing the final page titles.
Recommendations in this draft
Segment the services, keep the look
One page each for Commercial, Residential, ADUs and Hospitality & Retail. Same photography and type as today. Search engines and prospects both need a single page per intent, and a homepage cannot rank for four different jobs at once.
Give ADUs their own front door
Large project photography signals expense. A dedicated ADU page with published cost ranges, a four-step process and a free guide removes the price fear before it becomes a lost call.
Answer questions in public
Answer pages and per-service FAQ blocks with FAQ structured data. This is what AI assistants and search engines quote, and it shortens the sales conversation.
Trade content for contact details
Three PDF lead magnets, each attached to the service it belongs to. A visitor who is not ready to call will still trade an email for a useful guide.
Instant lead notification plus a database
Every submission is stored with project type, budget, timeline and source page, then emailed straight to Sandra. The same record de-duplicates into a contact list ready for follow-up campaigns.
Put a real AI assistant on the page
The project advisor answers cost, code and sequencing questions in Sandra's voice, day or night. It captures intent that a static page never would, and it demonstrates expertise instead of decorating the page.
Structure the blog into hubs
Three topic hubs, each linking into its service page and its guide, replacing a chronological list of unrelated posts.
Technical SEO baseline
Unique title and description per page, canonical URLs, breadcrumbs, LocalBusiness and Service structured data, sitemap, lazy-loaded imagery and descriptive alt text on every photograph.
Next steps to go live
- Point the notification email at Sandra's inbox and verify the sending domain so alerts land reliably.
- Replace the placeholder guide PDFs with branded versions, keeping the same download flow.
- Add a simple internal pipeline screen behind a login so leads can be worked and marked won.
- Connect the contact list to an email platform, or send campaigns straight from the site.
- Publish the first four hub articles and interlink them with the service pages.